Experience the Frecciarossa Final Eight with us: the Bertram Derthona stand is present at the Pala Alpitour
Piedmont and Derthona Basket, the common thread of a region that lives on passion. And high-level basketball. The Lions, today, are the maximum expression of a territory. That territory and its promotion which are the basis of the Club's daily activity. With its identity, passion and ambition to continue to grow and be a protagonist. Also at the Frecciarossa Final Eight 2023. On and off the pitch, with the support of all those sponsors who have been following and supporting the team and the Company for some time.
From this mix of winning ingredients, the idea of promoting the was born 
Juventus world also at the Pala Alpitour in Turin, during all match days. In fact, at the entrance to the building there is the Derthona Basket stand, where fans and enthusiasts will be able to go to purchase Bertram merchandising products. A black and white showcase on an event, the Final Eight, which will make Turin the capital of Italian basketball from today until Sunday 19 February.
The stand, open to the public, will also be highly technological: in front of the merchandising counter, in fact, there is a wall, a 'interactive wall' with photos of all the first team players and coach Ramondino. By framing the QR Code next to each photo, fans will have the opportunity to see it directly on their own devices, a message from each of them. An immediate way to take a trip to the black and white world.
People who visit the stand and interact with the multimedia content made available by the Company will receive a physical qr code with the discount of 20% on the purchase of merchandising at the Pala Alpitour in Turin during the Italian Cup days. An unmissable opportunity to purchase and wear an exclusive Bertram Derthona garment and support with warmth and passion the exploits on the pitch of the team coached by Marco Ramondino.
Let's experience the Frecciarossa Final Eight 2023 together: on the pitch and at the Leoni stand!
