Experience the Frecciarossa Final Eight with us: the Bertram Derthona stand is present at the Pala Alpitour
Piedmont and Derthona Basket, the common thread of a region that lives on passion. And high-level basketball. The Lions, today, are the maximum expression of a territory. That territory and its promotion which are the basis of the Club's daily activity. With its identity, passion and ambition to continue to grow and be a protagonist. Also at the Frecciarossa Final Eight 2023. On and off the pitch, with the support of all those sponsors who have been following and supporting the team and the Company for some time.
From this mix of winning ingredients, the idea of promoting the was born 
Juventus world also at the Pala Alpitour in Turin, during all match days. In fact, at the entrance to the building there is the Derthona Basket stand, where fans and enthusiasts will be able to go to purchase Bertram merchandising products. A black and white showcase on an event, the Final Eight, which will make Turin the capital of Italian basketball from today until Sunday 19 February.
The stand, open to the public, will also be highly technological : in front of the merchandise counter, there is an interactive wall with photos of all the first-team players and coach Ramondino. By scanning the QR code next to each photo, fans will be able to see a message from each of them directly on their devices . An instant way to journey into the world of Juventus.
Visitors to the stand and interacting with the multimedia content provided by the Club will receive a physical QR code offering a 20% discount on merchandise at the Pala Alpitour in Turin during the Coppa Italia. This is an unmissable opportunity to purchase and wear an exclusive Bertram Derthona item and support the on-field exploits of Marco Ramondino's team with warmth and passion.
Let's experience the Frecciarossa Final Eight 2023 together: on the pitch and at the Leoni stand!
