Old Wild West new main sponsor of the A2 series championship
Agreement signed between Lega Nazionale Pallacanestro and Old Wild West, the number one burger & steak house chain in Italy which becomes Title Sponsor for the 2017-2018 and 2018-2019 seasons of the Serie A2 and Serie B championships.
From today the championships are called Serie A2 Old Wild West and Serie B Old Wild West.
The partnership is scheduled for Friday 22 September, on the occasion of the LNP Super Cup 2017, the two days of basketball scheduled in Trieste which officially kicks off the new basketball season and which will see Alma Pallacanestro Trieste 2004 take to the field, Eurotrend Biella Basketball, De' Longhi Treviso Basketball and OraSì Basket Ravenna.
But it is for the championship which will begin on October 160st that Old Wild West, in collaboration with Lega Nazionale Pallacanestro, is creating many initiatives that will involve and excite fans and athletes, both on the parquet and in the over 2 western-style restaurants on the peninsula. Present in over half of the cities that boast teams participating in the AXNUMX Series.
An authentic sport, basketball, as compelling as it is unifying, with exemplary fair play, capable of transmitting values such as commitment and teamwork. Which the burger & steak house chain born in Udine fully shares.
“There are many characteristics that basketball and the Old Wild West have in common and which convinced us to seize this opportunity” explains Daniele Crucil, Marketing Director of Cigierre Spa, the leading catering group, inventor and owner of the format. “In the stands of Italian arenas, as well as in our restaurants, the atmosphere is always joyful. Basketball is a discipline that requires passion and dedication, principles that guide us every day in the choice of raw materials, always of excellent quality. As well as in customer satisfaction, an aspect for which great harmony is also essential to achieve perfect team play, an always winning tactic also for the Old Wild West restaurant team".
“For us it is a source of great pride that an Italian company of absolute value like Old Wild West has decided to embrace our project” declares Pietro Basciano, president of Lega Nazionale Pallacanestro. “Italianness and territoriality are values that characterize the reality of LNP as well as that of the burger & steak house chain founded in Udine. We are certain that this important partnership will represent a fundamental added value that will contribute to highlighting the LNP championships and our events".
“LNP's partnership with Old Wild West includes an important plan of activations that will take place on the playing fields, as well as in the digital and social media fields” comments Giovanni Torcello, Marketing and Commercial Director of LNP Servizi. “The objective is to involve basketball fans from all over Italy and develop business in Old Wild West restaurants, creating a solid and lasting bond between the National Basketball League and the number one burger & steak house chain in Italy”.
