News and confirmations in the communications and marketing office
Alice Pedrazzi e Massimo Mattacheo they will be part of the communication and marketing office of the Juventus club in the 2019/20 season.
ʺTogether with Sports Director Miro De Giuli, who will coordinate the first team's relations with the communications and marketing office, I am convinced that a truly good working team has been created – comments Ferencz Bartocci, General Director of Bertram Derthona – which will be able to support the company in all promotional initiatives both at a local and national level.
Alice Pedrazzi becomes part of the Juventus Club's organizational chart with the role of marketing and communications consultant. Alice began her career as a basketball player in the youth teams of Pallacanestro Milano, Rho and Vittuone, also wearing the national team jersey; she then made her debut in Serie A1 and in the senior national team in 1998. she In the top flight she wears the shirts of Pavia, La Spezia, Alessandria and Taranto; wearing the Italy shirt she won the silver medal at the 2001 Mediterranean Games in Tunis.
Once her playing career was over, she began collaborating with Rai, where she was a technical commentator - on Rai Sport - of the matches of the men's and women's A1 championships, of the women's European and World Championships and of the men's national team matches. For several years you also collaborated with the newspaper 'La Stampa'. You are currently Director of Confcommercio of the Province of Alessandria, a role you have held since 2014.
Thus Alice Pedrazzi: ʺYou never escape the call of basketball. At least for me it's like this: since I was a child, basketball has been a great passion for me, which I inherited from my father and passed on to my children. I grew up on the fields as a player, as a woman and as a professional, therefore I didn't hesitate for a single moment in accepting the collaboration proposal from a Club that operates with passion, seriousness and solidity in a world that I feel is mine. I am therefore very proud to make the professional skills acquired in the basketball and non-basketball fields available to Derthona Basket, in the hope of being able to offer my contribution to the growth of this beautiful reality..
The Club also communicates that Massimo Mattacheo will play the role of Press officer also in the 2019/20 season, coordinating the activity of the company's press office and managing relations with the media. Massimo has collaborated with important sites and newspapers specialized in basketball (basketinside.com, Basket Magazine) and has a Master's Degree in Communication and Media Culture. Having arrived in Tortona in the summer of 2018, he is preparing to begin his second season with the Juventus Club.
The words of Massimo Mattacheo: ʺI am honored and happy to continue my experience at Derthona Basket and I thank the club for the trust it has placed in me. I am very proud to be part of a serious and important project like that of Doctor Beniamino Gavio in a Club animated by passion and ambition and eager to continue its growth. From a personal point of view, my intent is to improve further and do my best to be able to contribute to the path undertaken by Derthonaʺ.
