An elegant touch of color for Derthona Basket: Gruppo Boero still sponsor for 2023/24
Boero Group, the first group in Italy in the paint products market, supports Derthona Basket also in the 2023/24 season.
Almost two centuries of history for the Group which formulates, produces and distributes paints for construction and yachting on an international level and has partnered since 2021 with CIN, a Portuguese company leader in the Iberian peninsula market, a collaboration which further positions it among the main global players in the category .
There are four offices distributed in Northern Italy, including the "Federico Mario Boero" plant created within the industrial area of Rivalta Scrivia (AL), one of the largest production centers for the paint industry in Europe. Attention to the reduced impact on the environment, territory and society has always characterized both the products and the processes, linking the company to Derthona Basket for the importance given to the values of sustainability, team spirit and sportsmanship, integration and innovation, in addition to the proximity to the territory of the city of Tortona.
