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Derthona supports the #nastrorosaAIRC campaign

Derthona supports the #nastrorosaAIRC campaign

October is the month of prevention and research against breast cancer, 2022 marks thirty years of 'Breast Cancer Campaign', the global campaign on the issue created by Evelyn H. Lauder and symbolized by pink ribbon. An ever-present challenge that can be seen AIRC Foundation has long been on the front line to improve the health conditions of women affected by this disease.

AIRC Foundation was very active during the month to promote a series of initiatives aimed at raising awareness on the issue, also taking advantage of the collaboration with numerous high-level partners: The Estée Lauder Companies Italia, LA7, Acqua Vitasnella, ALDI, AICG (Associazione Italiana Centro Gardening), ANCI, Chiquita, Interflora, Ralph Lauren and many others.

Derthona Basket, again this year, takes to the field to support the Piedmont Valle d'Aosta Committee of the AIRC Foundation through the homage of lapel pin of the #nastrorosaAIRC to all spectators present on October 30th at the PalaEnergica Paolo Ferraris for the match against Umana Reyer Venezia.

As in the world of sport and basketball, teaming up and sharing the same values ​​and ideals is crucial to winning this delicate and important challenge: for this reason the Club has once again enthusiastically joined the campaign #nastrorosaAIRC, thus contributing to raising funds to continue research and prevention against breast cancer.

A match with great charm, a charitable purpose: important ingredients for everyone to be present at the match scheduled for 17.30pm on Sunday 30 October. We hope many of you will come!

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AIRC | Since 1965, with courage, against cancer, the AIRC Foundation for cancer research has supported innovative scientific projects thanks to transparent and constant fundraising, disseminates scientific information, promotes the culture of prevention in homes, squares and schools. It counts on 4 and a half million supporters, 20 thousand volunteers and 17 regional committees which guarantee over 5.000 researchers - 62% women and 55% 'under 40' - the resources necessary to bring the results from the laboratory to the patient in the shortest possible time. In 55 years of commitment, AIRC has distributed over 1 billion and seven hundred million euros for the financing of oncology research (data updated and updated to 10 January 2022). Information and insights on airc.it.

The Piedmont Valle D'Aosta Committee of the AIRC Foundation has been active since 1979 with the aim of promoting a rich program of information and fundraising events every year, which complement the national AIRC campaigns. Thanks to the commitment of the Committee, volunteers and supporters, over 2022 million euros have been approved for 13 for Piedmont to support 100 research projects and 6 scholarships.