Young people take to the field: the 'BPER us: a basket of savings' initiative promoted
Attention to the growth of children, on and off the pitch, is an important aspect of Derthona Basket's daily activity, which involves more and more partners from Tortona to achieve this objective.
As proof of the importance of this aspect, the company has developed - starting from this season - the partnership with BPER Banca, present in the city with the branch located in Piazza Duomo. The bank shared with the Club 'BPER us: a basket of savings', an educational project aimed at raising awareness among young people aboutimportance of saving. Carried among the families of youth and mini-basketball athletes, it met with great success and led to the organization of individual visits to the branch by various groups. Accompanied by their respective technical staff and some managers of the Derthona Basketball, the young Bianconeri got to know the work of the employees and visited the various rooms inside the bank.
ʺWe are very satisfied with this partnership - he claims Nadia Lovotti, Director of the Tortona Branch of BPER Banca - because it combines a double need: educating children about sport and health and stimulating them on the issues of saving and managing resources that will be useful to them in the future. The partnership with Derthona Basket is testimony to the attention that BPER Banca reserves for the new generations, supporting sports and cultural clubs and organizing social and training activitiesʺ.
“The idea developed by the respective marketing departments - adds Juventus CEO Ferencz Bartocci - aims to represent a concrete approach to issues related to one of the aspects that inevitably form part of our daily lives. The fact of giving substance to the experience is certainly an added value in one of the many initiatives in which we are involved in the training of our young athletes. A dutiful thank you goes to our staff and that of BPER for how they are working in close synergy".
This partnership between two companies that share the same ideals is further strengthened by the installation of a basket within the branch itself. At the end of the visit, in fact, the kids try their hand at a competition free throws, a joyful moment also for the bank's employees, before being honored by BPER Banca with an exclusive branded water bottle. With the aim of enhancing a basket of savings.
