Media record by Bertram Derthona. The data achieved on Facebook is emblematic
The showcase offered by Basketing, a leading site in the analysis of sports marketing and basketball in particular, certified the good work of the Bertram Derthona communication department.
The victory in the Italian Cup and the media coverage that followed the Lions' great feat on the Jesi parquet were the backdrop to a marked increase in web presence and contacts on Juventus' social networks.
The seal of the celebratory video created by Simone Bauducco on the occasion of the celebration for the victory of the Italian Cup, which has totaled 17400 views from March 10th to today, marks the good work of the coordinated staff composed of Luca Barberis, Luca Gardella, Alessandro Pagano and Davide Zanetti.
The data recorded by Facebook is emblematic, where the official Derthona page gained 7% of likes in the week following Jesi's victory, allowing it to exceed 5000 on Sunday 11 March and settle at 5242 as of today (+14% on total).
Instagram was also positive, with 45000 impressions in the week following the victory in the Italian Cup, and Twitter, where 15000 more views were recorded than in February.
Attached is the screenshot of the Basketing article and the photo of the communication area of Bertram Derthona: Luca Barberis and Davide Zanetti standing from the left, Luca Gardella and Alessandro Pagano seated.
