Super Cup 2023: Costa Crociere and Derthona Basket announce an increasingly strong partnership
On the occasion of the 2023 Italian Basketball Super Cup , scheduled for today and tomorrow in Brescia, Costa Crociere and Derthona Basket , the basketball team of the city of Tortona, present a new and innovative partnership.
After their initial collaboration in the 2022/23 championship, the two clubs have decided to strengthen and expand their partnership with the addition of Costa Crociere as a Platinum Sponsor . The Italian-flagged cruise company will support Derthona Basket for the next two years, until June 2025.
"After the very positive experience of last season, we are delighted to support Derthona Basket for the next two seasons, to experience unique experiences together," said Mario Zanetti, CEO of Costa Crociere. " The decision to become a Platinum Sponsor, and therefore to strengthen our commitment, stems from a shared vision and objectives that we share with Derthona Basket. Specifically, the idea of being an active and proactive player in the communities where we operate, to spread the values of inclusiveness and attention to the younger generations that characterize Derthona Basket's approach to sport and Costa's approach to tourism."
"Welcoming people with high-quality services in unique locations is one of the things that unites us ," said Ferencz Bartocci, CEO of Derthona Basket . " With the Cittadella dello Sport, we would like to offer our fans and the wider community spaces dedicated to entertainment, where people are the center of our attention. We aim to be a "ship" anchored in Tortona that also looks to the world of the sea, travel, and sports on the move along the splendid Costa."
The iconic "C" of the Costa logo, which has stood out on the company's ships for 75 years, will be present on the uniforms of the first men's team of the "Leoni" of Tortona in all the competitions in which it will be involved, but also of the first women's team and of youth teams. The agreement also includes customizations and activities dedicated to Costa, which will involve the public, at the "Cittadella" in Tortona and the PalaEnergica in Casale Monferrato, the "homes" of Derthona Basket.
But that's not all. Costa Cruises and Derthona Basket will team up on a series of projects aimed at the local community, particularly in Liguria and Piedmont, with the goal of leveraging sport as a catalyst for the values of inclusion and sustainability, engaging young people. First and foremost, Costa will support several Derthona Basket projects already active in the social sphere. These include "PiantiAMO il futuro ," a meeting point between students from local schools and the "Leoni" players and staff, aimed at developing training activities related to the themes of the 2030 Agenda. There's also "Leoni Insieme ," designed to promote the various initiatives carried out by the team's partners. Furthermore, the two companies will work together on several events dedicated to Genoa and Liguria, which are still being finalized.
The Super Cup is the first official match of the season for Derthona Basket, which faces Germani Brescia today, Saturday 23 September, at the PalaLeonessa A2A in Brescia, in the second semi-final of the day. The match is scheduled for 20.45pm and Costa Crociere is ready to cheer along with all basketball fans.
