Derthona Basket unveils its new brand identity: a press conference will be held at the Town Hall tomorrow.
Just one more day to go and Derthona Basket will officially unveil its new brand identity. It will be held on Monday, September 7th at 11:30 a.m. at a press conference in the Sala Romita of Tortona Town Hall, also open to the public. This will be an important moment in the club's evolution, as it looks to the future without losing its connection to its roots.
The new brand identity—with the unveiling of the new company logo and many other assets—represents the birth of a new visual identity, but it also uses a contemporary language to express something that has always existed in the history of Derthona Basket and the city of Tortona.
"Rooted in history. Ready for the future" are the two symbolic phrases chosen to convey the guiding principle. It will therefore be an opportunity to share the significance of this new chapter in Derthona Basket's history and to recount a vision in which the club and its community continue to grow together, under the banner of a deeply shared identity.
For all this, the venue chosen for the press conference, the Town Hall, takes on even greater significance. The narrative begins with the bond with the City, moves through the vision of Derthona Basket, and arrives at the presentation of the individual elements that make up the new brand identity, highlighting the history from which it was born, the present it interprets, and the future it looks toward.
The Mayor of Tortona, Federico Chiodi, the President of Derthona Basket, Marco Picchi, and Andrea Perato, the brand and graphic designer responsible for the rebranding, will be among the speakers.
Derthona Basket invites residents and fans to attend in large numbers. See you at the Town Hall!
