Lega Basket Assembly Decisions: LBATV Platform Launched
The LBA Assembly, which met today via videoconference, analyzed the project for the direct distribution of its matches and, in accordance with the provisions of the Melandri decree, unanimously resolved to use its audiovisual rights for the next seasons by distributing them directly and providing for the creation of a paid OTT platform called LBATV , which will offer all Serie A matches and League Events (the Super Cup and the Coppa Italia Final Eight), as well as other editorial content.
The platform, which will also be available via app on smart TVs and through distribution on other operators' platforms, will be created thanks to a partnership with Deltatre, with whom LBA will sign a five-year agreement. Deltatre is a world leader in the provision of streaming, digital, data, and graphics solutions for sports and media.
LBA President Umberto Gandini stated : “At a time when traditional TV is losing audiences and OTT platforms have refused to recognize the value of Serie A basketball, we have decided to adopt a new direct distribution strategy to reach the homes of all fans and offer the spectacle of Serie A. This is not a short-term operation but a long-term one, an investment made with one of the most highly rated technology companies in the world to help our clubs become increasingly attractive and sustainable.”
These are the statements of the newly elected LBA President Maurizio Gherardini : "We believed that the model followed in recent years was now outdated and that it was necessary to take a different path, ahead of the times. We are convinced that this is the future of sport with the Leagues and its leading clubs, capable of distributing their product directly on the market. All with the aim of guaranteeing an increasingly solid future for top-level Italian basketball and its clubs with an investment aimed at obtaining greater revenues over time by finding a new and different economic balance . "
The dates and prices for subscriptions to the platform will be announced in the coming days, along with all the ways to access LBA content. At the same time, LBA and Deltatre will work together to develop marketing initiatives aimed at further expanding the fan base and growing top-level Italian basketball.
