Tortona wears the rosette: here is the free t-shirt for all the fans and the window decal on the city's windows
The official Bertram Derthona shirt made its debut in the engaging setting of PalaDozza during the LNP Old Wild West Super Cup. The Lions return under the aegis of Errea and Cantieri Sportivi, the Tortona sales point specializing in sports, with a new uniform that has been created in two versions, one white and one black. The characterizing element is represented by the tricolor cockade, symbol of the Serie A2 Italian Cup that the team won last year in Jesi, which was placed at the top right of both uniforms. In the center there is the stylized muzzle of the lion, while on the left, at the height of the heart, the symbol of Derthona Basket is placed. The logo of Bertram Yachts – main sponsor – is present in the center at the bottom. Both playing shirts feature side bands (white on the black uniform and black on the white one), while on the shorts, as happened on the occasion of the Italian Cup, the rampant lion symbol of the city has been re-proposed.
Thus Claudio Sbrolla of Errea: ʺWe are very happy and proud to be able to collaborate with a company that has a very ambitious project and which has reached a high level in Italian basketball. The graphic idea was provided to us by the company, we believe we have done the best job possible but we are waiting to receive feedback from the experts in this sense.
Thus Renzo Semino of Cantieri Sportivi: ʺWe are truly proud to have re-established a relationship with Derthona Basket which has now lasted many years, and we are even more so for the category that the team has been able to reach. This is a very active collaboration, also thanks to the technical supplier Errea, which allows us to be alongside a partnership that has very ambitious projects.ʺ.
The new shirt is part of the initiative #tortonavestelacoccarda, which will experience two great moments in the next few days. The first will see, in the moments preceding Saturday evening's match against Siena, the distribution of free t-shirts depicting - on the front - the muzzle of a stylized lion, while on the back the logos of Bertram, Derthona and the tricolor cockade, in addition to the hashtag #Tortonavestelacoccarda. The second moment, in agreement with the Unicom of Tortona, involves the city's commercial establishments in celebrating the historic sporting result obtained last March in Jesi through the creation of a sticker to be displayed inside the premises of Tortona. In addition to the Bertram, Derthona logos and the tricolor cockade, the window sticker will also feature the symbol of the Traders Union.
Thus Diego Chiaudani, graphic designer of the game shirt and the t-shirt that will be given to the fans: ʺThe rosette that characterizes the Italian Cup winning team was the first input I received regarding the playing shirts. To give it prominence we have laid out the lion in black and white and the same sponsors Orsi and Bertram in the monochromatic version. The names and numbers of the players have undergone a restyling, while on the shorts, as already happened during the Italian Cup, the rampant lion, symbol of the city, reappears. As for the shirt for the fans, the largest possible shot of the lion's face has been represented on the front: if all the fans wear it, it will be a unique moment worth photographing. On the back there are the logos of Bertram and Derthona Basket, as well as the tricolor cockade, underlined by the hashtag #Tortonavestelacoccarda which aims to involve fans in a success that has already entered history.ʺ
Thus Roberto Tava, president of Bertram Derthona: ʺThe Italian Cup was a success that we want to celebrate worthily, because it was the maximum result obtained not only by Derthona Basket, but also by all the sports clubs in the Tortona area and it allowed us to rise to national prominence. We wanted to highlight this aspect on our shirts, with the aim that it can be a good omen for future seasons because the Italian Cup must be a starting point for the club. I think it would please the fans and the city to see the rosette, which recalls the fact that Tortona, on that occasion, became an important city for Italian sport.
Thus Orlando De Luca, president of the Tortona Traders Union: ʺUnicom Tortona, on behalf of the members and traders, has made itself available to promote this beautiful initiative promoted by Bertram Derthona, a team that plays in Serie A2 and represents a flagship of the city. We support the team, therefore I invite the members and traders of Tortona to give the maximum possible visibility to the initiative, by posting the window decal in their commercial establishments..
