Derthona news: the information strip of the Juventus Club is underway
An important novelty to inaugurate 2020: Bertram Yachts Derthona is happy to launch the Derthona news, the weekly information strip that will allow basketball enthusiasts and all Lions fans to experience the Club's daily activity even more closely.
Created thanks to the collaboration with Radio PNR, which this year became part of the great team of the company's partners and which also supports the Bianconeri during live streaming with commentary of the youth sector matches, the Derthona news program aims to represent a real and its own showcase for the Club.
Radio PNR provides both the technical support necessary for the production of each episode of the news, and the recording studios (located in Tortona in Via Lorenzo Perosi 3), which host the Lions in this new initiative.
The program will have a linear format, which will delve into the activity of Bertram Yachts Derthona at 360 degrees: from the first team coached by Marco Ramondino, to the youth sector and mini-basketball with a focus on initiatives and participation in national and international tournaments, to the partners – increasingly numerous and involved – who closely follow the company's exploits with passion and closeness. There will be no shortage of curiosities within the services, produced by the Club's press office, which will be introduced by Alice Pedrazzi, who joined the company's marketing-communications office in the summer of 2019, and by Massimo Mattacheo, communications manager of Bertram Yachts Derthona.
The news will be on a weekly basis and will be broadcast every Friday on Radio PNR's audiovisual channels and on the Club's communication channels and aims to be a useful tool to bring an ever-increasing number of people closer to the world of Derthona Basket, even for the first time. . The first episode will be broadcast tomorrow, Friday 3 January, at 16.30 pm.
