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25/01/2025 17:30
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Enter the official Derthona Basket website
a free project with social and promotional objectives that create a world of concrete possibilities for collaboration with sports clubs and affiliated young people.
WHAT IS DERTHONA BASKET OPEN?
The project is aimed at developing a management growth program for the affiliated company regarding:
It is a new project dedicated to the world of youth sports. We wish to develop it together with all basketball and non-basketball clubs in the Piedmont, Ligurian and Val d'Aosta areas. Designed to support sports clubs.
Over 50 managers of the clubs participating in the 'Open' Project participated in the first workshop dedicated to them: on the morning of Sunday 28 January, at the end of the Serie A training, the clubs that signed the collaboration with Derthona Basket went to the Cittadella dello Sport to attend the event.
After the initial greetings of Walter De Raffaele e Orazio Cutugno, head coaches of Derthona Basket and BCC Derthona Basket, by Ferencz Bartocci, CEO of Derthona Basket and Sole Director of Gestion Cittadella, by Alice Pedrazzi, General Manager of BCC Derthona Basket and Andrea Ablatico, Manager of the Juventus youth sector, the workshop has come to life. The President of FIP Piemonte also brought greetings from the regional committees to the event Gianpaolo Mastromarco and that of FIP Liguria Giuseppe Gonella.
Claudio Ricci, Commercial Director of the Club, e Paolo De Ros, local PR people, illustrated the specifics of the project, interacting with the companies present. After lunch at the Hotel Restaurant 'Il Carrettino', the event in the afternoon saw speeches from Giacomo Carrera, Marketing Director of Derthona Basket, e Marco Volpi, representing the sponsor Cantine Volpi, who described the organization of a sponsored Game Day.
The workshop then concluded with speeches again by Claudio Ricci, supported by Paolo De Persis (Commercial office assistant) on the organization of the summer camp in collaboration with Costa Crociere, and with that of Benedetta Abbruzzese, Director of Communications of Derthona Basket, who also moderated the event and of Davide Zanetti, Social Media Manager, who illustrated the Club's communication strategies and provided useful advice to the companies present.
At the end of the workshop, the managers went to the PalaEnergica Paolo Ferraris in Casale Monferrato to watch the race between Bertram Derthona and UNAHOTELS Reggio Emilia, where they were joined by members and their companions, who were given a special t-shirt created especially for the occasion. In this way, a recognizable choreography came to life in the stands of the Casale Monferrato arena, which supported the Lions in an important match for the rest of the season.
