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Nu-ovo Arredamenti joins the Derthona Basket family

Nu-ovo Arredamenti joins the Derthona Basket family

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TORTONA. Nu-ovo Arredamenti becomes part of the Derthona Basket family. The sports club and the Alessandria brand active in the production of furniture with pallets, customized fittings, design and laser objects, advanced aesthetic systems have signed a collaboration and sponsorship agreement which will start from the first home match of the playoffs of the current season on the calendar Monday 2 May at 20,30pm at the Palaferraris in Casale Monferrato which will see Orsi against Alma Trieste. The link, expected from developments for the next championship, will materialize in each home match of the playoffs, in the delivery of a design object by a player during one of the intervals of the match to a lucky spectator drawn from among the paying public.

«We start with an intervention aimed at building loyalty among our company among the qualified target of Orsi supporters – explains Alberto Delmastro, owner of Nu-ovo Arredamenti, who discovered himself as an entrepreneur with a passion for vintage after years of extensive experience as a designer at Jacuzzi and Tisettanta – This bond realized in record time is the result of the desire to communicate our mission, carried out with maximum attention to respect for the environment through the recovery of materials, with a team surprising for the speed with which it was able to create a dimension of authority in sport at the top."

«Nu.ovo believes in sport which first and foremost puts human values ​​at the center – adds Fabio Provera, communication manager of the Alessandria furniture brand – It is rapidly following a competitive path of multiple identification and in just two days it goes from being paired with the ethical-anti-doping jersey in the 2nd Unesco Ethical Junior Cycling Grand Prix on May 1st - starting from Casale Monferrato and finishing in Grinzane Cavour - highlighting the support for the protection of health, the immediate continuation of a parallel path in the name of valorisation of the sporting excellence of the area with Derthona basketball".

«I am flattered and at the same time proud to have signed the collaboration with Nu.ovo Arredamenti. Delmastro e.Provera contacted us precisely on the occasion of our entry into the play offs asking us to unite the image of their business with Derthona Basket – comments Derthona GM Marco Picchi – We are happy that local companies increasingly recognize that perseverance and the coherence of our society is used as an advertising vehicle."