Derthona supports the research: the staff will wear the pink tie all season
Attention to social issues and the promotion of initiatives of local and national importance are key points of the daily activity of the Bertram Derthona, which has always been interested in expanding and involving associations and partners in its journey.
A look aimed at the present and the near future, an organizational and structural growth that goes hand in hand with the sporting one makes Bertram a real point of reference for the development of basketball in the province of Alessandria.
Numerous and successful the initiatives promoted by the company over the last few years: particularly significant the one implemented on the occasion of the match against the Italian champions Virtus Bologna, played last October 30th at the PalaEnergica Paolo Ferraris in Casale Monferrato.
On that evening Derthona supported the AIRC Foundation, which for several years has supported and promoted prevention and research against breast cancer, the most common neoplasm in women. A packed arena in full compliance with the anti-Covid-19 regulations currently in force colored pink: the spectators with the t-shirts they were honored by the Club and the technical and managerial staff who wore the club pin #nastrorosaAIRC , pink tie.
But research on all fronts of medicine does not stop and is limited to a particular month of the year and to a single area, which is why the Pink tie for Bertram Derthona it will become the symbol of support for fight against diseases: a message that the staff will relaunch in every match of the 2021/22 championship.
This decision with a strong social value, together with the others that the Club is promoting in the area, is the representation of how much Bertram Derthona intends to promote basketball and its values at 360 degrees. Every day, locally and nationally.
