Francesco Carotti is the new Marketing and Communications Director
Bertram Yachts Derthona communicates that it has reached an agreement with Francesco Carotti for the role of Marketing and Communication Director. Born in Rome and graduated in Communication in the Globalization Society in Roma Tre, Carotti will take care of the entire communication area, to best develop the growth of the brand Derthona Basketball, with particular attention to the new citadel of Sport and the extraordinary impact on the territory that it could have.
CAREER – Carotti began his career on the radio in 2001 with Planet Basketball, a format that told the story of Roman basketball. Already the following year he became the official radio commentator of Virtus and wrote for Corriere dello Sport, and then also collaborated with La Stampa, SuperBasket, Leggo and Il Tempo. In 2012 he was called by GM Nicola Alberani to Virtus Roma to cover the role of Team Manager and Communications Manager, in the year in which the club captained by Gigi Datome reached a historic championship final. After two seasons he was promoted to Marketing, Events and Communication Director, a role in which he managed to ensure that the capital had brands of national caliber (among others Frecciarossa, BMW-Mini, UniCusano), and organized top-level events at the Palazzetto dello Sport, a structure then managed by the club.
Then in 2015, the year of the self-relegation to A2 decided by the Capitoline president, Carotti became Operative director, taking care of managing the club in its entirety, working alongside leading figures such as DS Simone Giofrè or DG Paolo Ronci, a position he held until December 2020, winning promotion to Serie A two seasons ago.
Since 2019 he has also been president of the Third Sector Body #GGG Sport and Solidarity, created and wanted by the athletes Gregorio Paltrinieri, Gianmarco Tamberi and Luigi Datome to help important realities such as the Bambin Gesù Pediatric Hospital in Rome through events and initiatives.
Freelance journalist since 2005, in 2019 he wrote the book together with Luigi Datome “I play as I am”, published by Rizzoli, a journey inside the current captain of the Italian national basketball team.
The words of Roberto Tava, President of Bertram Yachts Derthona: ʺHand in hand with the consolidation of sporting results, the company's policy has always been to structure itself to compete at these levels. In recent years this path has been completed with the inclusion of new figures within the company organization chart: the choice of Francesco Carotti travels along this main road and has the aim of broadening the aspect of sponsorships and working on marketing as befits an ambitious club which has the prospect, in the short/medium term, of moving to the new Palazzetto dello Sport, the flagship of the club and also of the city of Tortona. We want to be ready for this occasion: I wish Francesco good luck with his work and his stay in the city..
Thus Marco Picchi, CEO of Bertram Yachts Derthona: ʺI have known Francesco for a long time and I have always appreciated both his managerial and human qualities. For this reason, I did not hesitate to indicate his name to implement our corporate structure: I am sure that his professionalism will be fundamental for the next steps we want to take with a view to a further leap in quality. I am therefore really happy to welcome him into the Juventus family and to have him here with us on this adventure.".
The words of Ferencz Bartocci, General Manager of Bertram Yachts Derthona: “With the arrival of Francesco we will take a further and significant step forward in the organization of the Club. The Club has confirmed that it wants to think big while always keeping its feet firmly on the ground and with the awareness that with the desire to work with head down you can achieve any goal. And a professional like Carotti fully embodies this approach."
Thus Francesco Carotti: “Having received the call from Tortona is a source of great pride for me. From the first moment I made contact with the management I immediately had an excellent feeling. This is a club that is going against the trend, because it wants to grow, improve day after day and aim high. But it wants to do so by following a splendid path, that of always maintaining very high attention to its origins, to the territory and to its people, who have an incredible passion for this sport. From this perspective, the project of the new sports citadel plays a fundamental role in identification and programming.
I would like to particularly thank Dr. Gavio, the president Tava, the CEO Marco Picchi, for the passion and desire for growth that they have transmitted to me, and the GM Ferencz Bartocci, a person of high human and professional caliber, who opened up to me the club doors. Furthermore, special thanks to all the collaborators, who welcomed me with great empathy in these first moments".
