Derthona Basket recharges with BEEBAD: the black and white club has its new official energy drink
There is a great energizing news in the Derthona Basket world. For three sports seasons BEEBAD will be the official energy drink of the men's Serie A and the women's Serie A of the black and white club, with which it has signed a contract until June 2027.
“Being a source of energy of natural origin with healthy ingredients and great taste”, this is the philosophy of the new sparkling and delicious drink that has changed the world of energy drinks, ideal for sports and to maintain high mental concentration. BEEBAD, in fact, is the first energy drink sweetened exclusively with honey, composed of other healthy and natural ingredients such as royal jelly, propolis, ginseng, maca, caffeine and enriched with B vitamins, without the presence of refined sugars, taurine, gluten, preservatives and colorants. BEEBAD is a product of the Parodi Group, a company that since 1918 has been a leader in the treatment and subsequently in the marketing of honey for food use.
Already present in the Giudici Hospitality of the PalaEnergica Paolo Ferraris in Casale Monferrato during Bertram home games and alongside the men's and women's First Teams of Derthona Basket, BEEBAD's presence also extends to the youth sector of the Company.
“The desire to become part of Derthona Basket is first of all linked to the shared value of the two companies, namely sport, a sector to which BEEBAD ties in very well, integrating with athletic needs as an energizer, and then to the fact that we are talking about two excellent Italian brands”Says Daniel Round, director of PLUS SRL, licensee of the BEEBAD brand. “Going into more detail, there are three reasons why we have linked up with Derthona. The first is because we see how basketball is becoming an increasingly reference sport, acquiring a growing following. The second, for us at Plus, is territorial: the respective headquarters of the two companies are in two regions that are different but very close, given that ours in Mede, in the province of Pavia, is just half an hour's drive from Tortona. The third is related to the centrality we give to the product, which helps a discipline like sport that provides well-being, practiced at all ages, competitive or non-competitive, with BEEBAD able to give athletes a source of natural energy and at the same time with the company's desire - always shared by Derthona Basket - to preserve the environment and in particular the safety of bees, important not only for the production of honey but, as we all know, for the entire terrestrial ecosystem”.