'Basket 2 Business': big numbers in the second edition of B2B on the Costa Smeralda
The magnificent and evocative location of the Costa Smeralda, one of the largest cruise ships in the world, the largest flying the Italian flag, was the scene of the second edition of 'Basketball 2 Business', the B2B organized by Bertram Derthona. On Saturday 16 March over 750 people - including sponsors, families, authorities and Open Project companies - came on board in the port of Savona, to be protagonists of a one-of-a-kind event.
Thanks to the precious and decisive collaboration of Costa Cruises, partner of the Club for two years, which provided the location and important logistical and organizational support, and of Awe Sports srl, which supports Derthona Basket in organizing events, Saturday was certainly successful in terms of numbers and the involvement of partners and all the people who revolve around the Juventus world.
After boarding, B2B opened in Sanremo Theatre, with regards from Gianfranco La Fauci, Commander of Costa Smeralda, Marco Picchi, President of Bertram Derthona, e Ferencz Bartocci, CEO of the Club and Sole Director of Cittadella Management, e Olimpia Bruno, Global Direct Sales Manager of Costa Crociere, and greetings to the authorities present moderated by Tatiana Zarik, journalist and friend of Derthona Basket, the event came to life.
The sponsors present took part in a series of meetings organized to get to know the partners, while a series of fun activities were organized for the families and other people present in the various spaces on the Costa Smeralda intended for B2B. Between comedy shows and the intervention of a mental coach, activities on the basketball court with the instructors of the Club's youth and mini-basketball sector and the Da Move show in the same location, the day had many moments of entertainment and fun.
The second edition of 'Basketball 2 Business' recorded high numbers, gave satisfaction to all participants and witnessed, once again, the growth on and off the field of Bertram Derthona. The Club thanks all the staff who contributed to the realization of the event, and all the people who spent a day together on board the Costa Smeralda.
