Allara and Derthona Basket, union of forces in the name of sustainability and environmental responsibility
Success, innovation and concrete commitment to the environment are what Derthona Basket and Allara SpA, which extends the sponsorship agreement of the Juventus club for the 2023/24 season.
Founded in 1954, the Casale Monferrato (AL) company is a diversified group that has consolidated a leadership position in Piedmont in the supply of natural aggregates, concrete and bituminous conglomerates, as well as in the construction of infrastructures. The company's core business consists in valorising its assets of natural aggregate deposits through their transformation.
Almost twenty years ago Allara had the vision of creating Bioinerti Srl, a subsidiary dedicated to responding to the needs of the market and Public Administrations on the recovery of waste material from construction activities, transforming construction waste into secondary raw material and thus contributing to a sustainable future.
A mission of sustainability and environmental responsibility fully shared by the off-field objectives of Derthona Basket.
